Reflections for Lesson 12

Seo rules
1.  Linkability
2.  Make tagging and bookmarking easy
3.  Reward inbound links not necessary.  Good quality will be linked.
4.  help content travel via video is a good way through social media.
5.  encourage sharing of information
6.  Send your users to others, even competitors.  It will benefit you.
7.  Not only thank those who share your stuff but form a relationship with them.
8.  You can't just post on social media, you have to participate.  Talk to those who comment.
9.  Know your target audience.
10.  create good content.  find what content spreads socially and create it.
11. Be real
12.  Be humble, help others and appreciate others.
13.  Try new things, stay fresh.
14.  Have a social media strategy.  Have a plan.
15.  Choose your smo strategies wisely.  What works for others may not work for you.
16.  Make smo a part of your life.

SMO strategy
Have a plan, see whats out there for you, what are your competitors doing,
subscribe to blogs in your industry and see who is most contributing, write comments on blogs and social media.  answer questions on yahoo or other groups, develop relationships with others in your industry - not just the big ones.  Network with others in person.

Measure SMO
measure the increase in followers across all platforms,  measure the positive comments vs the bad ones - there are always bad in social media, develop relationships for future use, measure traffic from each social site. analyze your data - know what time of day to interact with social media.

traffic sources - referrals
advanced segments
create a new segment (name it traffic from facebook for example)
include source containing facebook.com
or statement and source containing m.facebook.com
save it
You can add several and they will show up.
Press overview and you can see

to add another press add segments

You could also see the landing pages coming from twitter by landing and then advanced segment and apply will you give you the report


More questions to ask for SEO
What social medias are your customers using.
Use good social keywords
make a blog post with a post back to your site sharing more information on the topic
have a lot of good content all over
find out what your buyers do on social media
Spend 10-30 minutes a day commenting, liking, friending on social media
promote shareable content