One way to define ROI is:
(Revenue - Cost of goods sold) / Cost of goods sold
Roi is important because we want to see how the ads are benefiting us so we are just wasting money.
We use Conversions to measure ROI.
With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
So for me I would use an email list as a conversion tracking or maybe how much time on a page. You can track almost anything. And implement multiple trackings. There are privacy settings put in place for the user, which I like. So you can use a site stats box to let your customers know you are using data collection.
To set up a conversion go to tools menu in adwords. Then click conversions. then the +conversion button. there will be many different conversion options. Click on the one you want. For email it would be website. Give the conversion a name, then set the value. then select count. Purchases would probably be every but email would be one. Choose category. save and continue
To get your tag:
Get your conversion tracking tag
- Review your settings. If you need to make any changes, click Edit settings.
- (Optional) Under "Install your tag," click Choose whether to track conversions on a page load or click. Select an option:
- Page load: Count conversions when customers load a new page, such as a confirmation page for a purchase or sign-up. This is the default and most common option. Under “Page load,” you can also select Add a ‘Google Site Stats’ notification to webpage. Learn more about Google’s security standards.
- Click: Count conversions when customers click a button or link (such as a "Buy Now" button). You'll need to edit the conversion tracking code according to these instructions.
- At the bottom of the gray box with your tag, select one of the options:
- Save instructions and tag: Select this option if you'll be installing the conversion tracking tag on your website yourself.
- Email instructions and tag: Select this option if someone else, such as your webmaster, will be installing the tag on your website.
- Click Done.
Then add to your website like this
- Open the HTML for the page your customers reach on your website after they've completed a conversion—the "Thank you for your order" page, for example. This is called the conversion page.
- Between the body tags (
<body></body>) of the page, paste your conversion tracking tag. (If you haven't already, follow these instructions to create your tag.) - Save the changes to your webpage. And that's it!
Here is an example:
<html>
<head>
<title>Sample HTML File</title>
</head>
<body> Paste your conversion tracking tag here.
<!-- Google Code for Purchase Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "xxx-XXx1xXXX123X1xX";
var google_remarketing_only = "false"
var google_conversion_value = 10.0;
var google_conversion_currency = "USD"
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/
conversion.js">
</script>
<noscript>
<img height=1 width=1 border=0
src="//www.googleadservices.com/pagead/
conversion/1234567890/
?value=10.0&currency_code=USD&label=xxx-
XXx1xXXX123X1xX&guid=ON&script=0">
</noscript>
</body>
</html>
After talking to the adwords assistant. they showed me that I can add extensions to my add. LIke if I wanted a contact number or Price reduced, or promotion, giveaway added you go to ad extensions and then view
Also, to check how much the bid is going for add some columns in keywords. Go to keywords, then columns, modify columns, then to attributes. then add quality score and then the next 4.
This way you can see what the bid is and you can change yours to be more competetive.
as far as keywords go, if you have a few words that could be in any order like zion national park which could be national park zion as well, add a plus sign in front of every word and have it as a broad match.
if you have hiking in zion you will want it to be phrase with quotes around it. That way if someone types in hiking zion it will still show up.
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