Lesson 9 Reflection

Expected Clickthrough Rate (CTR) is based on your keywords matching up with your ad.  If they do match and have a good clickthrough rate, google will rate you.  It will be either average, above average or below average.  This helps you know if your keywords are working with you ad.  That way you can get the best possible outcome for your ad.

Ad relevance: If a search was made with your keywords, would your ad seem directly relevant to their search?  You could get the same rating of average, above average or below average.  The average and above average is as expect, your keywords are relevant to your ad.  A "below average" status means that your ad or keyword may not be specific enough or that your ad group may cover too many topics.  

• To see the ad relevance status for your keywords, go to the Keywords tab on your Campaigns page and hover over the speech bubble icon next that's next to a keyword.

Landing Page Experience: adwords gives your landing page a status on how relevant your keywords and ad are to your landing page.  Are the keywords found in your landing page?  

quality score is a rating of all three above.  

Improve your ad quality by making your ad more specific. 

By choosing your keywords more carefully with keywords tool.  

By using keywords in your ad text.  

Creating simple and enticing ads, consider what makes you unique.  

Use a strong call to action.  

Test out multiple ads to see which works the best, they will rotate ads within an ad group automatically. 

Lastly, regularly review your campaign performance.  That way you can see all your ratings and be able to change accordingly. 

Google analytics
To find my google analytics script to add to my website, I went into my google analytics site.  Then to admin, Then to tracking info and then to tracking code.  I then copied that code and entered it into my website in the header.

Then I had to connect my adwords account to the analytics by clicking on the gear.  Under google analytics click view details.  You'll see the google property you have and click set up link.  click import and save.