Ads are usually at the top or bottom of google searches. When creating an ad think about the headline. Use words that they user used for their search. The display url is different from the landing url. For the description use a call to action sentence like buy now.
Tips for writing your ad:
When writing an ad make a list of things that make you unique.
People use google to make a decision on something. Help them make that decision.
Next call to action, help them know what to do next.
Use your keywords in your ad.
make it mobile friendly with contact info they use their phone with.
Adwords has three layers
-Your account
-Your campaign
-Your ad groups.
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