Lesson 11 Reflections

when thinking about your landing page.  You need to ask yourself three questions.
1.   Is the page featuring what you promised in your ad?
2.  Can people easily find what they are looking for on your site?
3.  What do you want them to do on your site?  For me it might be, "find more hikes?"

To check your rating go to the keywords tab.  place your cursor over the speech bubble next to the status of any keyword. You’ll see one of three rankings: above average, average, or below average.
Your Quality Score includes a measure of your landing page experience, so you can get a sense of how well you’re doing by checking your Quality Score as well.

Here is a list of things to make clickers into users
1.  Pre-populate the cursor for email list
2.  Look at what the eye is looking at?  Make sure images are looking at your information.
3.  Have testimonials.  Get trust.
4.  put secure logos near your buying button.  Help them feel secure.
5.  Match your headline with you page intent.
6.  Drive one single call to action on your landing page.

Analytics has content experiments.  You can change the layouts of your pages to see which variation works best.  It will help you improve your conversion rate.

1. Sign in to your Analytics account at http://www.google.com/analytics.
2. Open the relevant view.
3. Click the Reporting tab.
4. In the left menu, click Behavior, then click Experiments.
5. Click Create experiment.

choose your objective

Identify the original and variation pages

Add the experiment code to your original page.

click next step

review and launch your experiment

Create different versions of your web pages to test:

• Headlines and headers
• Images and icons
• Text
• Calls to action
• Page layout

It can also help experiment with url destination goals

event goals

session duration goals

pages per session goals

Test only a few items on your page at a time.

Use high volume pages

Make bold changes

Keep testing

SEO
Google is the librarian,  We need to know the recipe or algorithm to help the librarian find our site
The recipe includes
-words matter
-Titles matter
-Links Matter,  sending links to another site. 
-Word in links matter too.
-Reputation (quality links)

Other elements of an optimized page.  SEO Algorithm

Uniquely Valuable
-Does it have unique content?
-Is the unique content valuable?  Unique value is better than unique content.
Provides Phenomenal UX

• Easy to understand
• Providing intuitive navigation and content consumption
• Loading quickly, even on slower connections (like mobile)
• Rendering properly in any browser size and on any device
• Designed to be visually attractive/pleasing/compelling

Crawler/Bot Accessible
-Should be best practices
-Don't block the bots
-If your page is down use error code 503 instead of 404

Keyword Targeted
-Page Titles -Have your keywords at the first of the title not at the end.
-Matching headline to the page title that is clicked.  With keywords at first of sentence.
-Use relevant keywords in the body of your text.
-Keywords in Url
-Image attributes should contain keywords.  Give images a title with keywords.
-Have internal and external links.
-Good Meta Description with your keywords at the first.
-Meta Keyword tags.

Shareable through Social Sites

-Have social buttons
-craft links that are short and easy to copy
-Make content shareable.  Ask if you would share this?

Multi Device Ready

Inclusive of authorship, metadata, schema, and rich snippets

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