Friday, December 9, 2016

Reflections lesson 13

From    http://www.searchengineguide.com/stone-reuning/a-brief-intro-to-link-building-for-small.php
Link building:  Google is on to the mass linking.  They want natural links.  Links from major sources are the best.
-Make sure all your pages are linked within your site as well.
-When you leave your link on social media sites, this doesn't help your seo.   Its beneficial to grow your following but not seo.

Good way to grow your links is:
-with directories like yahoo, business.com, Best of the Web, DMOZ.org
-submitting press releases online
-Build relationships online, maybe other blogs will link to you.
-Create shareable content.

A sample schedule could mean every month you list your site in two good directories, link to interior site pages from a couple relevant posts in your own blog, distribute one press release to news sites, and write one great article that other people may want to link to and then let them know about it. 

spend at least half an hour three times a week focusing on your link building activities, you will start to see an effect on your ranking.

From    https://www.searchenginegenie.com/advanced-link-building-strategies.html

A good seo would have 75-150 backlinks from directories
google your keywords and approach them to backlink to you.  


The most effectual ways to find your entrant’ links are listed below: 
  • At Yahoo! type linkdomain:url.com -site:url.com
  • At MSN's techpreview type link:url.com -site:url.com
  • At Yahoo! type link:http://www.url.com
  • At Google type "url.com" -site:url.com

These are usually the most dependable way to find the sites and pages that link to your competitors and, incidentally, those sites which link to you. Bear in mind to be as chivalrous, direct and affable as possible. Don't forget how effectual non-electronic methods of communication can be - phone, letters, etc.
ter you have built your tool, is to promote it with industry leaders - send it to bloggers who talk about your subject matter, ask people to use and calculate it on forums, etc. You can even try to uphold it by writing an article about your findings, growth or the simple existence of the tool and submitting it across the newswires.
FRom   https://www.searchenginejournal.com/link-building-strategies-checklist/17256/
Strategy for linking:
  1. What web pages are the links directed to (in importance)?
  2. What keywords (anchor text) will be used in each webpage?
  3. What types of content/websites will be targeted to get links?
  4. How will the content/websites to get links be found?
  5. How to approach the content/websites to gather links?
  6. be bold and ask for links
Ideas of where you can get links from:
  1. Your own sites
  2. Internal Link building strategies
  3. Friends
  4. Competing websites
  5. News sites
  6. Forums
  7. Relevant blogs
  8. Related specialty sites
  9. How-to sites
  10. Social sites
  11. Social groups
  12. Social lists
  13. Social profiles
  14. Directories
  15. Widgets
  16. Guest posting
  17. Reviews
  18. Local and business links
  19. Article syndication
  20. Press Releases
Who and when:
Me, start right now.  I will try to do 15-30 minutes three times a week.  
No reporting process

What and how:
keywords are traveling hiking family
familyvacationcritic.com
thebigoutside.com
travelingmom.com
ask these sites to link

Where:
own site
friends
competitors
relevant blogs
guest posts


Use woorank.com

can only be used every 7 days for free from an ip address
after you get your score.  scroll down and it will tell you what to change on your site.  

Google Analytics
Google analytics
a.     how do visitors find my website
Acquisition
            Referrals shows who is linking to your site.
            Set webmaster tools for business
www.google.com/webmaster  helps you understand how google sees your  site.  You will need to connect it.  This will help you understand your seo.  Look at the CTR to see if its to low. 

From referral report you can learn which sites refer traffic and develop relationships
You can develop seo
Allocate advertising budgets because you will see which sites are referring you and you can budget accordingly
Find which traffic sources are important for your business.

Behavior
Overview behavior, find out which page is your exit page. 
Landing page report
Exit page report

Conversion:
Decide what your goals are:  Find out if your user subscribes
Goal could be Duration,  Are they spending 7 minutes?  That would be success
Goal would be number of pages they saw in one visit.  Lets see if they look at 10 pages

Goal would be to see if they saw my video or clicked on my affililate links.